Creative Brief

On Tap Barber shop, is a barbershop located in Ontario California, and is also one of the first barbershop registered by the state of California to legally sell alcohol inside the establishment. While the company already had a great logo, and branding, they extremely lacked web presents. The website that they had, did not match up to the quality of the shop work ethic, nor give the welcome factor you receive when you walk into the shop.

 

As a team project with Angel Ramirez, Jaimie Lopez, and myself, we decided to keep the logo they currently had, but redesign the website, to be both computer and mobile friendly. On the website banner landing page we wanted to put a short video to make the website have that more inviting feeling more than just a traditional slide show. So we took a trip down to the shop, during one of their many events they have during the year, to shoot a little video. I then edited it down to fit the landing area. On top of that we wanted to help with their marketing material, such as redesigning their business cards, and making a promotional every door mailer, they would be able to send to residents in the area that could use the coupon, for a few dollars off a beer or a hair cut.

 

Deliverables

- Website

- Business Cards

- Every Door mailer

 

Target Audience

- Males

- Primary 21-30

- Secondary 45+

- Enjoys beer, and quality haircuts

 

Project by

 Nathan Rojas

Jaimie Lopez

Angel Ramirez

 

Before
Tile Styles
Mock Up
Business Cards
Every Door Mailer
Final website Website by Angel Ramirez
Website After (Computer)
Mobile Site

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